City Unveils New Brand

City Unveils New Brand

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The City of Park Ridge is excited to launch its new brand and a series of marketing recommendations that will enhance our communication with both residents and visitors. The results, including our new brand, are a culmination of an extensive engagement process which included a community survey and conversations with residents, business owners, community organizations, staff, and elected officials. 

Joseph Gilmore, City Manager, said “This branding process is part of a broader economic development strategic initiative, prioritized by the City Council and therefore, staff. The end product is so much more than a logo—it’s a change in how we think about and talk about our city.”

Developed in collaboration with a local place-based creative agency, All Together, our new look and feel represents the city’s commitment to innovation and growth, while honoring the traditions that have shaped our community for generations. The new logo will be used on updated gateway signage and throughout city operations for a unified look and feel. Existing design elements including the city seal and Police and Fire badges will remain largely unchanged, with updates to make fonts and colors consistent throughout the brand family. 

Key elements of the brand include a modernized city logo, color palette, and messaging that captures Park Ridge’s unique identity and positions it as a regional destination to live, shop, eat, and play. It emphasizes the idea that the community is a place where people come together, take great pride in their city, and fall in love for the first time or all over again.

In the weeks and months ahead, be on the lookout for updates including:

  • Citywide collateral such as municipal business cards, agendas, and minutes, and permits
  • Social media pages 
  • An invitation to ‘shop local’ this holiday season included in water bills
  • New street pole banners and signage to bring awareness and attention to Park Ridge’s local shopping areas.